Track Sections
Not Tracking Clicks? You're Competition is...
In this article we will discuss the importance web site tracking
and explain to you why it is so important to pay attention your
current web traffic.
Understanding what your visitors do on your site is crucial
information, not to mention interesting.
For example, I continuously track what happens once my prospects
hit my Emerald Passport site
http://www.wealth-ambition.com/profit-masters-team.htm since it
makes me $1000 per sale.
Knowing what my prospects do gives me a better idea as to where
I need to improve and whether my advertising campaigns are cost
effective.
If your visitors proceed to purchase a product but then a large
majority leave the site when they get to a specific page in the
order process then you need to know about it. It could be that
this page is confusing or hard to use. Fixing it could increase
your sales by 200%.
This is just an example; there are many reasons why you want a
detailed analysis of your site visitors.
Most website hosting services offer a stats package that you can
study. If you're not sure where this is, call up your hosting
service and ask them. Statistics are a vital part of tracking
your marketing progress. If you don't have access to website
statistics get a package that can help you in this area. Do not
get a counter that just shows how many visitors you've had.
You'll be missing out on vital information that can help
strengthen weaknesses in your site.
A good website hosting service would offer traffic logs that
provide an invaluable insight into the traffic being referred to
a web site from various sources such as search engines,
directories and other links.
Unfortunately traffic tracking provided by web hosting services
is often in the form of raw traffic log files or other difficult
to understand cryptic formats. These log files are basically
text files that describe actions on the site. It is literally
impossible to use the raw log files to understand what your
visitors are doing. If you do not have the patience to go
through these huge traffic logs, opting for a traffic-logging
package would be a good idea.
Basically two options are available to you and these are: using
a log analysis package or subscribing to a remotely hosted
traffic logging service. A remotely hosted traffic logging
service may be easy to use and is generally the cheaper option
of the two. WebTrends Live and HitsLink are two good, remotely
hosted, traffic-monitoring services worth considering. However,
WebTrends Live is a more complicated system and is suitable for
larger ecommerce websites. "SuperStats" is another recommended
traffic logging service.
These services do not use your log files. Typically a small
section of code is placed on any page you want to track. When
the page is viewed, information is stored on the remote server
and available in real time to view in charts and tables form.
Log analysis packages are typically expensive to buy and complex
to set up. Apart from commercial packages there are also some
free log analysis packages available, such as Analog.
************************************************************ A
good traffic logging service would provide statistics pertaining
to the following:
************************************************************
* How many people visit your site? * Where are they from? * How
are visitors finding your site? * What traffic is coming from
search engines, links from other sites, and other sources? *
What keyword search phrases are they using to find your site? *
What pages are frequented the most - what information are
visitors most interested in? * How do visitors navigate within
your web site?
Knowing the answers to these and other fundamental questions is
essential for making informed decisions that maximize the return
on investment (ROI) of your web site investment.
The most important aspect of tracking visitors to your website
is analyzing all the statistics you get from your tracking
software. The three main statistics that will show your overall
progress are hits, visitors and page views. Hits are tracked
when any picture or page loads from your server on to a
visitor's browser. Hits, however, can be very misleading. It is
quite an irrelevant statistic for your website.
The statistic that is probably the most important for a website
is Page Views/Visitors. This gives you a good indication of two
things.
First, how many people are coming to your site, and secondly how
long are they staying on your site. If you have 250 visitors and
300 page views you can figure that most visitors view one page
on your site and then leave.
Generally, if you're not getting 2 page views per visitor then
you should consider upgrading your site's content so your
visitors will stay around longer.
If you see the number of visitors you have increasing as well as
the number of page views per visitor increasing then keep up the
good work! Always look for this stat as an overall barometer of
how your site design is going and if your marketing campaigns
are taking hold.
Also, a good stat to look for is unique visitors. Once a person
visits your site they will not be added to the unique visitors'
category if they visit again. This is a good way to track new
visitors to your website. Page views are a good indication of
how
About the Author
Andrew Murray is a top Director with Emerald Passport and Profit
Masters Team. He has made 105,000 using his unique marketing
system. To learn more about his amazing system visit
http://www.Wealth-Ambition.com/profit-masters-team.htm
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Railway track: Why is the cross section of rail symmetrical about the centre line?
One would have thought in our modern age and using finite stress analysis, an asymmetrical cross section could be developed saving many thousands of tons of steel. I posted this question before and never got a satisfactory answer.
If it were not it is likely that the rail would twist under expansion or contraction due to temperature changes