Mercedes Benz
Mercedes-benz to Launch New Marketing Ads for the C-class
DaimlerChrysler AG's Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company's all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the "C-for Yourself" slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.
“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.
“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”
The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the "C-for Yourself" campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso.
Mercedes will also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz C-Class configurator, interactive online films, and video podcast.
The interactive Mercedes-Benz C-Class configurator allows the visitors to view the specs and features of the sedan and build their own package for the vehicle depending on their personality. Visitors can select the desired available interior and exterior parts and accessories, technical parts like Mercedes engine types or Mercedes control arm, as well as body colors and interior trims for the C-Class. Meanwhile, the online community will have a chance to be part of Mercedes' several interactive films. These films show individuals that describe the important details, capability, and performance of the new Mercedes-Benz C-Class sedan while they take a ride with the vehicle. Lastly, consumers can download the video podcast from Mercedes-Benz in four episodes that showcase the development process of the Mercedes-Benz C-Class.
With these various marketing campaigns for the Mercedes-Benz C-Class model, the German automaker aims to "convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety."
About the Author
Dwyane Thomas is a part time cook and full-time auto-enthusiast. This 31-year old Civil and Environmental graduate is a consultant at one of the engineering firms in Pennsylvania.
Mercedes Benz
 |
 Faller HO Train Car System Start Set Mercedes Benz O 317 Bus 61506 NIB  US $239.99
|
 Faller HO Train Car System Start Set Mercedes Benz Actros Truck DHL 161507 NIB US $239.99
|
 46966 Marklin HO Train Car KlS DB Mercedes Benz 280GE US $169.99
|
 Vintage POLA 161 HO H0 KIT MERCEDES BENZ car showrooms US $169.99
|
 HO MERCEDES BENZ UNIMOG KIBRI 16062 US $103.28
|
 1 87 MERCEDES BENZ SCHENKER EUROCARGO HITECH BS NEW US $99.95
|
 Mercedes Benz HO car Daimler Benz AG marklin Germany US $99.90
|
 MB Marklin HO 46967 Stake flatcar with 2 mercedes benz G model Wolf Le US $85.00
|
 MB Marklin HO 4678 Boxcar with brakemans cab MERCEDES BENZ LE US $75.00
|
 Mercedes Benz Actros LH Refrigerated Box Trailer Amberg US $74.99
|
 1 87 HO MERCEDES BENZ SK HD ORO DI PARMA ALBEDO NEW US $69.95 |
 Busch Model Train Car HO Scale D A R E Police Beverly Hills Mercedes Benz 49813 US $59.99
|
 Busch Model Train Car HO Scale Mercedes Benz E Klasse CMD 44206 US $59.99
|
 Busch Model Train Car HO Scale Mercedes Benz E Klasse CMD 44207 US $59.99
|
 Busch Model Train Car HO Scale Mercedes Benz E Klasse CMD 43605 US $58.99
|
 Busch HO Train 187 Scale Model Car Mercedes Benz E Class 41656 Rare US $52.99
|
 VERY RARE NEW 187 HO SCALE HERPA 806513 MERCEDES BENZ TELESCOPIC BUCKET TRUCK US $49.95
|
 HO MERCEDES BENZ UNIMOG FORESTER KIBRI 10766 US $45.51
|
 LEGO DENMARK VINTAGE 1960S MERCEDES BENZ LONGTRAILER TRUCK HO VERY RARE NMINT US $44.00
|
 Busch Model Train Car HO Scale Mercedes Benz C Klasse 43600 US $39.99
|
 HO 187 scale Busch Mercedes Benz GLK with Sersa AIRSTREAM TRAILER 49760 US $39.95
|
 NEW 187 HO SCALE HERPA 145008 MERCEDES BENZ GASOLINE GAS TANKER SEMI TRUCK US $39.95
|
 KIBRI 12208 HO SCALE DB MERCEDES BENZ TRACTOR with CLAAS SPEADER RAKE KIT mt US $38.50
|
 BUSCH HO 187 Scale Mercedes Benz Limousine Caravan US $35.96
|
 Kibri KI 12201 HO Scale Mercedes Benz Log Truck Crane US $35.47
|
 NEW KIBRI HO Scale Model 18018 Mercedes Benz 4x4 Tractor w Trailer and Baler US $33.99
|
How much money Mercedes Benz technician can possible make?
I am working as a Mercedes benz Tech. at private place about 5 years. Before I've worked all this time at the dealer Ship and got bored of that system. So i decide to live a dealer.
How much money ,you think , I can make in the private place?
if you look around i've seen it as high as 25 an hour, but it depends on the shop some smaller privately own shops don't have the means to support a tech for much return cash wise. for sheer enjoyment try out for a fleet work. work on only those cars, better pay especially if you go for the a government job. I worked for the fbi as their tech and you get to work on their cars and get a cool fbi style badge..