Magazines Railroad
Coupon Books And Post Card Advertising Agencies
HOW TO EVALUATE THE TRUE WORTH OF A BUSINESS
PART 3 of 21
"Coupon Books and Post Card Advertising Agencies"
by Willard Michlin
One the industries that I particularly like, even in bad times, is the advertising industry. These companies come in all colors and sizes. Some publish books, of nothing but coupons. Others sell packets of post cards for different types of businesses. The other variations are local community magazines that are distributed free at newsstands in supermarkets, health clubs and convenience stores in various target areas. I personally own one of these local community magazines called The Latest Magazine.
The plus points of this industry is that the worse business becomes, the more there is need to advertise and expose businesses to potentially new prospects. Businesses need to advertise even though they hate to spend the money and advertising is one of the first expenses that are cut. Regardless, if you buy an existing business, or buy a franchise, you need to bring in the first customer or just start from scratch on your own, the difference between success and failure is just one thing and one thing only: the owners’ ability and comfort level of the marketing to sell advertising. It is possible to make substantial profits with a moderate amount of work. You are a salesperson and can show a business owner the necessity to do advertising. An untrained salesperson will fail, while a good sales person will succeed big time, in the exact same business. Salespersons are the highest paid professionals, in the world. I know you thought it was some other profession, but it is not. One hundred twenty five years ago Diamond Jim Brady sold railroad rolling stock (engines and railroad cars) to railroads that were laying track across America and was paid a 10% commission on all he sold. That is equivalent today to the armament dealers who today sell jet airplanes to Kuwait. The top salesperson in medium size companies regularly makes more money then the owner that is of course, only if the owner has any brains. Other related types of advertising businesses include website builders, the Internet and magazines. On a case-by-case basis, these types of businesses can be great businesses to own.
I myself own a magazine, and have assisted others in their evaluation of individual advertising companies that are on the market for sale. Consequently, I have done extensive studies of all the different types of advertising mediums and their plus and minus points. I would be happy to educate anyone who is interested in buying a business in this field.
Willard Michlin is a Due Diligence and Business Evaluation Advisor. He is also a California Business Broker and a California Real Estate Broker. He has published many articles and is in demand as a public speaker in the Southern California business community.See other articles and information about his services at:
http://www.businessbuyingservices.com
http://www.kismetbusinessbrokers.com
About the Author
Willard Michlin is a Due Diligence and Business Evaluation Advisor. He is also a California Business Broker and a California Real Estate Broker. He has published many articles and is in demand as a public speaker in the Southern California business community.See other articles and information about his services at:
http://www.businessbuyingservices.com
http://www.kismetbusinessbrokers.com
Magazines Railroad
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 RAILROAD MODEL CRAFTSMAN Magazine BIG LOT Vintage  US $74.96
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 LOT 36 Railroad Model Craftsman Trains Back Issue Magazines 1972 1984 US $40.00
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 Model Railroader Railroad Model Craftsman Magazine Articles 1952 1965 US $39.99
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 20 Issues Railroad Magazine1955 1960 US $39.99
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 Lot of 15 model railroad magazines 1960s 2000s US $31.11
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 7 MODEL RAILROAD Magazines JananniversaryFebMarAprilJulyAugOct2009 10 US $29.88
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 6 MODEL RAILROAD Magazines Jan Feb Mar April May June2006 7 US $26.36
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 6 MODEL RAILROAD Magazines July Aug Sept Oct Nov Dec 2006 8 US $26.36
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 6 MODEL RAILROAD Magazines June Aug Sept Oct Nov Dec 2008 14 US $26.36
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 Lot of 6 1960s Railroad Modeler Magazines US $25.00
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 Lot of 7 1960s Railroad Modeler Magazines US $25.00
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 RAILROAD Magazine Lot 1972 74 Total 15 Issues US $24.99
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 6 Vintage Railroad Models Magazines US $24.99
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 Huge Lot of Vintage Model Railroad Magazines 50s on 57 Issues US $24.99
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 RAILROAD Magazine Lot 1970 71 Total 14 Issues US $23.99
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 TMS 638 03 1998 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 716 10 2003 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 720 01 2004 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 639 04 1998 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 616 08 1996 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 618 10 1996 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 630 08 1997 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 636 01 1998 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 640 05 1998 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 676 12 2000 N HO Scale Model Train japanse railroad magazine US $22.80
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 TMS 693 02 2002 N HO Scale Model Train japanse railroad magazine US $22.80
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help me pleasee?
For social studies we have to write an essay about interactions of between the Native Americans and the settlers when the West was being brought up.
You can either be:
1.A member of the work crew for the Transcontinental Railroad
2.A homesteader dealing with the challenges of the seasons and other hardships
3.A miner working for the Silver Hill Mine Company
4.A cowboy moving cattle up Chisholm Trail
5.A member of the Colonel Chivington's 1864 Brigade
6.A Native American who encounters one of the 5 individuals above.
This is going to be a pretend magazine article and my social studies teach wants the my english teacher to be moved to tears...yeah idk
So what do you guys think would be easiest
I think it would be easy to do 5 or number 6 meeting 5
I also don't know where to begin.
Please help.
I'm not asking you to write the essay I just need some help getting it started.
PLEASE HELP.
First helpful answer get best answer.
When you write an essay from the viewpoint of another person, you have to do some thinking to 'get into his head', to think about how he would see the situation. Of the six examples here, I think the hardest (but most challenging!) to understand is that of the Native American.
The others, white men dealing with Native Americans, would all see them differently. Someone putting in a railroad, for instance, is only in the neighborhood for a short time and has a job to do, so Natives are just a nuisance. The homesteader is the opposite, he's there to stay and his safety might depend on making friends with the Indians, understanding their views better, so they can coexist peacefully.
The solider under Col. Chivington probably has the simplest view. He sees the Indians as pure evil, to be exterminated, just wiped out like rats (and you have the opportunity here for an interesting ironic detail--Chivington was an ordained minister!)