Lionel Pre War
The History of Aston Martin
The Aston Martin is the English alternative to the Bugati and Ferrari. The company was founded in 1913 by mechanical engineer Robert Bamford and wealthy Lionel Martin. The two had met in 1905 as members of a cycling club and progressed during the Edwardian era to classic trials and hill climbs using the Singer sports car.
Bamford thought he could improve the car, and soon began to build cars which took the Aston Martin name (from Martin’s exploits at the Aston Clinton hill climb in Buckinghamshire).
However, the partnership was not to last and Martin bought out Bamford in 1922. Soon the company being asked for replicas, but being English, they didn’t like to make a profit from their friends and the firm nearly went bust in 1925. It was saved by Lord Charnwood and Hon. John Benson, who appointed Italian born Augustus Cesari Bertelli as Managing Director.
The many wealthy and often aristocratic customers would breeze into the works greeting him with “I say, Bertie, old chum….”
The company built the Ulster between 1934 and 1935 which had an in line 4 cylinder 1495cc, single overhead camshaft which featured an advanced dry sump engine. It produced 80bhp at 5250rpm, had a top speed of 100mph, and named after the Ulster TT road race. The Ulster was the best performing of the pre war Astons.
Following the war, many manufacturers were suffering financial difficulties. David Brown (famous for tractors) acquired Aston Martin in 1947 for £20,500, and in 1948, purchased Lagonda for £52,000.
He made something of a false start with the underpowered four cylinder Aston Martin DB1 in 1948.
Despite the cars appreciation in value, the company was often financially troubled. In 1972, it was sold to a company called Company Developments Ltd, backed by a Birmingham based consortium and chaired by William Wilson. The company was then resold in 1975 to Peter Sprague and George Minden. The new owners pushed the company into modernising its line.
In 1980, Aston Martin had plans to buy MG, which did not materialise.
As worldwide sales of Astons shrank to three per week, Alan Curtis (chairman) together with fellow shareholders Sprague and Minden, had almost chosen to shut down the production and concentrate on service and restoration. Curtis attended the 1980 Pace sponsored Stirling Moss benefit day at Brands Hatch and met Victor Gauntlett.
Gauntlett bought a 12.5% stake in the company for £500,000 with Tim Hearley of CH Industrials taking a similar share. They then took over 50/50 ownership at the beginning of 1981, with Gauntlett as executive chairman. He also led the sales team, and after some development and a lot of publicity, was able to sell with success the Aston Martin Lagonda to Persian Gulf States.
They continued sponsoring racing events and all Aston Martin Owners Clubs events.
As trading became tighter in the petroleum market, and Aston required more time and money, Gauntlett agreed to sell his company ‘Pace’ to the Kuwait Investment Office in September 1983. He also agreed to sell his share holding to Peter Livanos.
September 1987 saw Ford take a share holding in the company. They placed Aston in the Premier Automotive Group, and substantially invested in new manufacturing and quickly ramped up production. In 1994, they opened a new factory at Banbury Road in Bloxham.
In 2006, under mounting pressure, an internal review of costs and realisable value on investment led Ford to consider divesting itself of parts of its Premier Automotive Group. After suggestions of selling Jaguar, Land Rover or Volvo, Ford decided to sell Aston by auction. At the end of August 2006, Ford announced that it would be willing to sell all or part of Aston.
The first round of the auction closed on 30 November 2006. On 12 March 2007, a consortium led by Prodrive chairman David Richards purchased Aston for £475m/$848m. Prodrive had no financial involvement in the deal, and Ford kept a stake in the company valued at £40m/$70m. The consortium also consisted of John Sinders and two Kuwaiti investment companies.
On 19 July 2007, the last car, a Vanquish S was produced at Newport Pagnell. Nearly 13000 cars had been produced their and all production was concentrated at Gaydon.
In January 2009, Aston announced that it would be entering the 2009 Le Mans 24 Hours race as a factory team in the LMP1 division. The company finished 13th.
About the Author
Dawn has been interested in classic motors since an early age. She has commenced researching different vehicles and manufacturers and has started a website to share this research.
All of her published research will be placed on her website CMH Members Area
Lionel Pre War
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