Burlington Northern Santa
Do Cool Ideas Arouse Your Curiosity?
Do Cool Ideas Arouse Your Curiosity?
1. Wall Street offers a disclaimer required by the Federal Trade
Commission. “Past Performance Is No Guarantee of Future
Results.” It is on their letterheads, advertising, and must be written
on the foreheads of all brokers.
Our Prefrontal Cortex – executive brain structure – nods in
agreement that the future is not a replica and copy of the past. These
are different circumstances, new folks, and new ideas that change the
matrix. Times change, people change, right?
Yet in every sport, Google the NY Yankees, 2009, their decisions at
at all levels are based on statistics of the past. Every ball throw is
recorded, every hit and error checked off. The Pros breathe
statistics.
Pay A-Rod $12 million for 2010? What did he do in 2009?
Why? To produce informed decisions about the present and future,
they look to the past. But what happened to “Past Performance Is
No Guarantee of Future Results?”
2. Warren Buffett: “Past Performance Is The Only Guarantee of
Future Results.”
“The Sage of Omaha is purchasing a railroad – Burlington Northern
Santa Fe – for $32.2 Billion. “The railroad business is in tune with
the future. A train gets 470 miles to a gallon to deliver one ton of freight. Each train displaces 280 trucks.”
Read-and-remember these prophetic words: “We cannot predict what will happen year-to-year. We have a system that works. It doesn’t work every day or every week. The great American economic engine sputters sometimes…
Check the 19th, 20th and 21st centuries. But when we get to the finish,
we win.” November 2009, the bad recession of 10.2% unemployment.
3. “Advice is what we look for after we already know the right answer,
but want to get into a fight over it.”
4. “You read that even a broken clock is right twice-a-day. But did
you know fools, maniacs and morons have one-genius-idea annually?
The rest of us just don’t recognize it because of the package.
Geniuses have two-brilliant ideas annually. But everybody is waiting
for them, and paying strict attention.”
5. “If it aint in writing and signed by both parties, it never happened –
in law.” Dean Reppy.
6. “You miss 100% of the shots you never take.” Wayne Gretsky
- “To the man who only has a hammer, everything he encounters
begins to look like a nail.” Abe Maslow
7. “We brag how we are on the right-track, while the moving train
rolls over us.”
8. “Nobody I know cares about what you say you believe, know, or
think, we want to know where you put your dinero. Doing is the Touchstone – the standard of all things.”
9. “I took a speed reading course and read War And Peace in 20
minutes. It involves Russia.” Woody Allen
We got the greatest publicity from that joke, better than all our
Evelyn Wood TV advertising.
Here’s what you may want to remember: less than 30% of college graduates quizzed on what they learned in four years could recall two ideas from their major (specialty).
You recall War And Peace was about Russia? Phi Beta Kappa.
10. “No Devil, no Conspiracy, just incompetence and nature.”
11. “Predictability: Small changes lead to massive reactions.
Does the flap of a butterfly’s wings in Brazil set off a tornado
in Texas?” Edward Lorenz, MIT
12. “The task is not so much to see what no one has yet seen;
but to think what nobody else has yet thought, about that which
- everybody sees.” Edwin Schrodinger
13. “There aint no answer, there aint going to be any answer. There
never has been an answer, and that’s the answer.” Gertrude Stein
14. “Death is nothing to us, since when we are – Death has not come,
and when we Death has come – we are not.” Epicurus 210 BCE
15. “How to interview someone for a job: 1. Attitude 2. Aptitude. 3. I.Q.
16. “Homo sapiens do not see things as they are. We see stuff as
we are at the time.” Dean Reppy.
17. “Experience is Knowledge. Everything else is information.”
A. Einstein
18. “Not everything that counts can be counted. And not everything
- that can be counted – counts.” A. Einstein
Endwords:
If you need creativity and innovation, scan a paper and ink dictionary.
Stop on any page, top or middle and clear your mind of distractions.
A entire structure of your brain is devoted to Association.
What does the word you are scanning remind you of? How would it
fit into your present thinking?
Ask these seven questions – some will spark lightning in a bottle, and
others not. But you Snooze, you Lose. The seven questions are:
1. Who? 2. What? 3. When? 4. Where 5. Why? 6. Which? 7. How?
Would you own a competitive advantage by reading and remembering three (3)
books, articles, and reports, in the time your peers can hardly finish one?
Ask us for the free details. It is important to start now.
copyright © 2009 H. Bernard Wechsler
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About the Author
Author of Speed Reading For Professionals, published by Barron's.
Business partner of Evelyn Wood, creator of speed reading,
graduating 2 million, including the White House staffs of four
U.S. Presidents: Kennedy-Johnson-Nixon-Carter.
Burlington Northern Santa
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Burlington Northern Santa Fe?
When did the merger of Burlington Northern and Santa Fe happen?
1996


US $195.00
























